Trawex provides responsive design for Online Business to its clients. Responsive Design is a way to keep website and business on top of the competition, expand the reach, and increase conversion rates and to keep users happy.
Responsive web site is optimized for viewing on different types of devices, screens and resolutions. In other words the design adapts to the existing viewing space offering the user with a nice experience without having to move left and right with a scroll bar or zoom-in, zoom out in order to read the text or view an image.
Many people tend to confuse a mobile friendly design with a responsive design but that’s not exactly the same. A mobile friendly design looks good on mobile but may not look good on devices with bigger resolutions. In the majority of the cases, there is the desktop version of a website and dedicated pages optimized for mobile which are different from those shown on the desktop.
While the websites look good on the desktop and mobile, if you view them on other resolutions the user experience is not that good. With responsive design there is only one set of pages for a website and what is changing is the way the pages adapt in different devices.
There are 3 ways to make a responsive design:
Use a responsive theme – if you are using word press there are a number of ready-made themes that are also responsive so you can buy one out of the shelf and use it.
Transforming existing website and theme into responsive design.
Create a custom design from scratch that it’s also responsive
The layout can also adapt to the orientation of the screen, whether it is vertical or horizontal. This optimizes the user experience and helps them achieve their objectives without having to switch between devices.
The site can be accessed by anybody, anywhere, using any device, and because the company has one site, rather than multiple sites, visitors can finish their transaction in a single visit. There is no need to filter content, so the full product range can be displayed. Mobile sites, on the other hand, often have to remove important information, like video and in some cases, entire ecommerce sections.
Above all, responsive designs are much more cost-effective, because there is only one site to maintain and optimize. Content only has to be written once, and changes made once. Responsive sites are also SEO-friendly.
Although responsiveness does not improve rankings as such, the improvement in user experience encourages users to stay on our site, and gives them better access to our products and services. So responsive design are simply a must-have for any business which wants to retain customers and market share.