If you’re currently using email, direct mail, going to trade shows and continuously upgrading your website, maintain up the effective function. Social media aren’t a replacement for any of these marketing strategies. It’s an essential add-on.
Social enables you to communicate with clients or potential clients in a different spirit and structure than many other marketing mediums. The lots of platforms allow you to get to know your customers and to create and improve relationships.
As a travel agent the social media possibilities are endless. I wish to give you a simple glance of all the various things you can do on your social accounts.
Promote events and deals:
If you’re attending a hosting a client appreciation party, trade show or travel expo, social media is a great way to inform people about it. You can also promote any offers or discounts you’re having on particular destinations.
For example, your Facebook cover photo may promote a flash, discount on flights while your latest Instagram post may be a visual about a mega offer on an all-inclusive in a particular location.
As a travel agent, a social media contest is a fantastic way to drive conversions, gain new followers and create new customers for the future. We will dive into contest examples below. If you’re looking to run a social contest (that extremely recommend).
Track what peoples are saying about you:
On the several platforms you can track any mentions you get from others talking about your organization services. For example, once a customer returned back from vacation you can request that they share a photo and tagging your page in that photo or post a recommendation on Twitter “@-mentioning” you. This helps to serve as PR for your business, increasing your reach and attention to new customers.
Why Social Media has So Much Impact on Travel Industry
Travel and tourism is a business that mainly depends on the use of tittle-tattle. Giving opinions and making recommendations through social platforms like Twitter, Google+ and Facebook allow the customers to create an impact on the decisions of tourists. Travel agents exploit this mindset of travelers to share their tips and suggestions, which can be extremely effective in their decision-making. More than 80% of consumers said that they trust recommendations & the suggestions of their social media friends and followers more than any other platform of advertising.
Social Media is the Most Affordable Branding Tool
Branding is persuading your target audience to connect your company using an impactful medium and other relevant steps. The travel business is a service industry and everything works here on the basis of the experiences they provide to their clients. It is because the nature of basic offerings/products is common, most travel agents can hardly differentiate. Social media not only makes their all branding initiatives completely smooth and natural, but turns into an important factor for their brand recognition. The constant presence of travel agencies on social media allows connecting with its targeted consumers. It doesn’t equate with other expansive branding tools, but definitely works like a device for nurturing the travel business and promoting a travel destination at no extra cost.
Why has social media transformed the travel industry?
The travel industry depends a lot on the word of mouth. Social media actually gives everyone a platform to share their viewpoint and listen to others just like them from all over the world. Thus, when a traveler share their views with regards to a travel organization on popular platforms like Twitter, Facebook and Google+, This manages to get hundreds of other people acquainted with the travel agent in question. This acts as a major source of branding for the agent and creates a huge impact on brand awareness. In fact, almost 80% of the travelers have stated that they believed the recommendations made by their friends and contacts on social media. Jean Newman Glock, president of JNG Worldwide, mentioned that her entire business model revolves around using social media as a major marketing tool to build leads by sharing her passion for travel as well as her travel expertise with her audience.
How Travel Agencies are Using It for Marketing
Through their social media networks, travel agencies become more accessible for new customers and their recognition for the existing customers gets a consistent. For instance, a social media user will hear more about an agency with more frequent posts appearing on their wall. In fact, apathetic customer also becomes acquainted with a travel agency after seeing its presence on multiple networks.
A travel agent knows that if a consumers experience becomes viral, it is easy to influence their travel booking and travel planning behavior. Using social media, many travel conversations are conducted asking about the customer experience for a particular destination, agent or hotel. About 2/3rd of active social media users definitely post comments about their experiences. Social media is also helping travel agencies connect easily with their target audience and enjoy higher loyalty from their users. Open social media platforms work on Magic Bullet Theory for travel planning of tourists and also prove to be influential for their travel agents.
Travel Agency Figure out Consumer’s Behavior
As a leading travel agent of India, I know that every post shared on a social media platform is the opportunity of having access to new customers and existing customers. With post likes, shares and number of comments, we understand their fondness about any destination, hotel or other travel activities. Travel agencies regularly conduct some contests or ask for the recommendations of the travelers in order to find out consumer behavior. They also have a team which keeps an eye over the most enjoyed destinations and activities of the travelers.
The popularity of social media has affected the approach of branding and marketing of travel agencies. By going through the customers’ reviews on various destinations/hotels/other products, understanding their experiences and users’ views about their services on different social media platform, travel agencies are trying to create better experiences for their clients.