Hotel distribution is a complex business with an intricate web of connections linking hotel room suppliers to hotel distributors which includes bed banks, wholesalers, switches, online travel companies, metasearch engines as well as the GDSs. Even in the battle for direct sales hoteliers need a number of different third-party channels in order to reach their target audiences across the globe.
Selling travel is very competitive and relies on having an extremely robust and reliable infrastructure and deep inventory insights. To accommodate these distribution needs, tools such as robust booking systems or external API connectivity are absolutely necessary. Look to the book" and server loads are important issues. So if you distribute hotel rooms do you know how well your systems are performing? Are you missing opportunities to sell inventory? Are you even aware of those potential losses to your bottom line?
Intelligent insight can deliver extraordinary value by providing the necessary information to make strategic and tactical decisions in three major areas:
Revenue, pricing, and profitability
Customer satisfaction, retention, and acquisition
Operational efficiency and excellence.
So as your organization builds a business case for increased use of intelligence – 3 things are worth bearing in mind:
The savings potential calculated offers a framework for identifying areas to consider and questions to ask. However, each company’s pains and opportunities will be different; let the business context dictate your ROI model.
Business intelligence is an enabler, not a panacea. However, it does allow an organization to leverage its own data with greater sophistication and precision. Organizations can better understand and manage the business by unearthing root causes and monitoring actions and results.
Do not underestimate the “soft” benefits. Many companies find that the increased accessibility and visibility to operational and distribution information enables employees t in other areas involved in sales and revenue management to gain valuable insights for business improvements and increased innovation.
(Article originally published by Triometric.)