At the turn of this century, planning a holiday might have entailed a visit to the local travel agent. Today, thanks to the breakthrough in technologies, travelers can book flights, hotels, cars online. So what has this meant for businesses in the travel industry?
For travel agents, the rise of digital has severely disrupted the industry. Technology has allowed the travel industry to reach more people than it has ever before and as a result, travelers are now better informed and more tech savy.
Here are the ways that technology has increased travel everywhere:
Previously, owners who were looking to let their property as a holiday home had limited marketing resources. Technology has revolutionized the way we find holiday accommodation. Now with the help of technology, getting their property noticed has become easy. Travelers who are looking for holiday homes can directly book via online.
Before travelers had limited options when it came to searching places to stay in. Travelers had no option to compare prices and so they had to settle for whatever accommodation they could get their hands on.
Today with the use of technology, this is no longer a constraint. By increasing the availability of accommodation listings, online-platforms have given travelers a much broader base of places to stay. In turn, this has resulted in a competitive market, driving the price down. Instead of having limited options, travelers today have hundreds of options to choose from.
Transparency comes in many forms. For a traveler, being able to see photos, reviews and ratings is very useful when choosing a holiday cottage. For a property owner, knowing that transaction is secure and their payment is trustworthy is a huge factor in their willingness to rent out their property. With the advancement of technology, a level of trust has been built between customers. The fear of being scammed is slowly fading away as more reputable resources are being brought into travel industry by travel technology.
Digitalization has made our lives easier as we no longer are at risk of losing tickets or forgetting boarding passes. Everything is right here on our phones. Digital wallets allow you to store all digital tickets and passes for quick scanning and fast entry onto planes.
On-demand Car hire:
One big technological advantage nowadays for the car rental sector is the new rent-a-car/pickup system. A number of car rental companies have rental cars scattered throughout the country (tracked by GPS) that customers can freely get into and rent for an hour or more.
Above all these technological advancements, it is clear that the impact of technology on travel cannot be underestimated. The cost of travel is held steady and travel professionals have tools at their disposal that can help them make a real difference.