What is Google+?
Google+ is a Google social networking platform that helps you to connect you to Google services like Google search, Maps, Gmail’s and YouTube. Your profile on Google+ is your online brand across all Google products and services.
Today it is being used by more than 300 million users who are getting various benefits through its engaged audiences and connected communities. Though there are many social networking sites on the internet, Google Plus assures the best competition for your business.
The benefits of using Google+ for business are as follows:
It has powerful and personalized search results:
If your post is followed by someone or they follow someone else who has shared or re-shared your post, that content will be placed significantly higher in the search result than it appears in the normal conditions.
It connects the people of same interest:
Google plus is interest-driven social networking site. Here you can find people of same interests connect them and build an interesting relationship with them.
It represents the social signal:
Each line in your post is the positive review from your real audience that creates reliable valuation of any company. And without any doubt, the G+1 has a higher reputation than any other remark of other social platforms.
Increases visibility and traffic:
Google+ has the power to help your web content get more visibility and hence more traffic from Google. For example, due to personalized search, if someone is logged into Google when they search and they have added you to their Google plus Circles, they are more likely to see your content in their search results.
The more you build your Google plus network and create posts about relevant content which people engage with and share, the more opportunities you have for your content to be discovered via Google search.